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Lokation:
Copenhagen
Uddannelse:MBA in Marketing
Ønskede forløb:
  • længere forløb (3+ måneder)
  • Freelance/Vikar
  • kortere forløb (<3 måneder)
  • Timer pr. uge: 1-12 timer
  • Timer pr. uge: 12-24 timer
  • Timer pr. uge: 24+
  • Fastansættelse

ID:MC-77DIMG

Digital Marketing Manager - Digital Advertising specialist

Senior Digital Strategy Consultant

PROFILE
🧭 Strategic media advisor helping global and local teams turn complexity into practical action. I bridge commercial goals, audience insight, and digital execution – aligning teams across markets and translating strategy into effective campaigns.
🚀 Often brought in to support launches, lead gen, and B2B programs where alignment and channel precision are key. Whether building roadmaps or supporting local teams, I ensure strategy leads to real, measurable impact.

SUMMARY
⚡ 25+ years in digital marketing & media
🌍 10+ years advising global teams on channel strategy
🤝 Hands-on leadership across Europe and North America
🏆 Proven success in FMCG, retail, and regulated sectors
🔄 Embedded in both agency and client organizations

EXPERTISE
🧠 Digital Media Strategy & Channel Planning
🎯 Full-Funnel Campaigns
🧩 Stakeholder Management & Cross-Functional Alignment
🌐 Multi-Market Execution

EXPERIENCE
🪑 IKEA – Led global digital media transformation across 30+ markets, aligning e-commerce, media, and customer experience to deliver +25% ROI.
⛽ Circle K – Built and scaled a global media dashboard and digital roadmap, boosting campaign effectiveness and cross-team alignment.
💄 L’Oréal – Directed digital media for 25+ brands across the Nordics, quadrupling budgets while driving +10% media efficiency YoY.
🗺️ Uberall – Managed all marketing for this B2B SaaS platform, launching CRM automation and driving growth across paid, owned, and earned.

Kompetencer

Sprogkompetencer:
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Dansk
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Engelsk
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Tysk
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Fransk
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CRM
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E-mail Marketing
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Analytics/ROI
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Sociala medier
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Presentationer
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Nyhetsbrev
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SEO
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UX/användarbeteende
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Sökmotoroptimering
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Shopper/Trade Marketing
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Digitala kampanjer
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BI/Data-mining/Insight
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Planering av marknadsföring
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Marknadsföringsstrategi
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DM/Ledningsgenerering
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System/Platformkompetencer:
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Adwords/Display banners
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Facebook
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Google Analytics
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Instagram
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LinkedIn
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Mailchimp
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Pinterest
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Powerpoint
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Salesforce
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Sitecore
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Snapchat
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Sharepoint
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Shopify
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1: Novis - Grundläggande erfarenhet

Har löst några uppgifter.

2: Avancerad nybörjare - En viss erfarenhet

Har löst flera uppgifter.

3: Kompetent - Stor erfarenhet

Har löst många olika uppgifter. Erfaren och självständig.

4: Expert - omfattande erfarenhet

Mycket erfaren. Kan utbilda/coacha andra.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
  GroupM Nexus (WPP) Marknadsföringsstrategi, Digitala kampanjer, CRM, Presentationer, 2024 6 mdr - 1 år Ansat  
  Wavemaker (WPP) Marknadsföringsstrategi, Digitala kampanjer, Presentationer, , 2023 4+ år Ansat  
  IKEA (embedded secondment) Digitala kampanjer, CRM, UX/användarbeteende, Presentationer, 2023 2-3 år Freelancer/ekstern konsulent