ID:MC-79MARG

SVP Brand Management

I have a broad commercial and international background in areas such as Brand, Marketing and product development, innovation, and business strategy/growth.

I come with experience in Consumer, Consultancy and Med Tech, where I have worked with both B2C, B2B, and B2B2C.

In my most recent role, I served as the Senior Vice President of Brand Management in a global leading hearing aid company, where I was responsible for brand strategy, campaign development, new product launches and go-to-market initiatives. Key achievements included developing the brand portfolio strategy, establishing a commercial operating model, and successfully managing two product launches per year across all four brands.

Prior to that, I worked as a Consultant for a couple of years, focusing on leadership development and recruitments for board and C-level positions. Before this, I held the position of Vice President of International Group Marketing in an international consumer comapny. During my tenure here, I played a key role in various aspects of brand portfolio management, global marketing, category management, business and product development.

I come with strong experince in working with stakeholder management in HQ and implementning in various markets and business units. I thrive in complex, dynamic environments and have a high sense of urgency.

My colleagues often describe me as a visivisionary driven leader with positive energy and authenticity, both in my personality and leadership s