ID:MC-64NAKB

Creative Lead | Creative Strategy

A conceptual copywriter by trade, I think visually and express those visuals with creative and strategic storytelling.

I’ve solved communications challenges and streamlined customer experiences for a wide variety of Scandinavian and international brands. I’ve cracked conceptual narratives and campaign platforms, and then championed those ideas in pitches, presentations, and productions. I’ve also penned engaging executions across multiple touchpoints in practically every conceivable paid, earned, and owned channel. And I’ve been lucky enough to have been recognized with a few creative awards along the way.

I have a solid academic background in marketing communications from both sides of the Atlantic, I’m native in English, fluent in Swedish, and do reasonably well making myself understood in German. In addition, I’ve inspired colleagues, clients, and stakeholders, I’m ridiculously organized, I feed off high-energy environments, and I’m always a team player.

I’ve previously worked with clients and companies like:
ABB, Absolut, Aqeri, Arla, Bang & Olufsen, Booz Allen Hamilton, Djurönäset, Dynapac, EasyPark, Enkla Elbolaget, Ericsson, Fishbrain, Husqvarna, Hyundai, Kia, Kilroy, Linde Gas, LOOP Tackle, L’Oréal, Mazda, Nestea, Noisy Musicworld, Oenoforos, OnePlus, Opel, Pelikan, Radisson Blu, Samsung, Sandvik, Scandinavian Airlines, Scania, SCA-Tork, Škoda, Smakis, Snickers Workwear, Sony Ericsson, SWECO, Tieto, Toshiba, Volvo and Yoplait