ID:MC-75TETC

Creative/copy writer

I answer briefs, focus messaging, and create concepts that fit brands; creating stories that communicate the required message and engage the audience.

It’s not just about story. It’s about a story relevant to the needs of the company and the specific market they want to reach. Understanding that is key. I can help you focus your goals and the story in your brand or product, and disseminate it effectively.

Storytelling is all about finding a voice. That may be the tone of a fictional piece, a specific character, or a brand or product. Once you have that voice, you can write convincingly in any form, be it commercial, website, or SoMe. It will always engage a desired audience in the same way.

Clearly defining the concept and tone is best done at the start of the project. For me, it’s all about being agile and finding that voice, that place to write from, regardless of client. If the concept and approach is done right, then all forms of media will work well from there.