Insights & Data Specialist
En Insights Manager kan hjælpe jer med at forstå kunder på et dybt niveau, så jeres budskaber tager udgangspunkt i deres virkelighed. Ud over at have flair for psykologi og antropologi vil en dygtig Insights Manager kunne byde ind med viden om tests. Det være sig koncept-tests, conjoint-analyser, fokus-grupper, kvantitative tests, dybdeinterviews etc. Inderst inde har vi mennesker nok mere eller mindre samme behov. Men målgrupper kan være vidt forskellige hvad angår interesser, præferencer og vaner. Så det bliver stadig sværere at ramme rigtigt, og prisen for at ramme forkert bliver større. Det kan I undgå ned en Insights Manager.
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