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Uddannelse:cand.merc.(kom.)
Ønskede forløb:
  • kortere forløb (<3 måneder)
  • længere forløb (3+ måneder)
  • Freelance/Vikar
  • Timer pr. uge: 1-12 timer
  • Timer pr. uge: 12-24 timer
  • Timer pr. uge: 24+

ID:MC-86MAMS

CRM Konsulent - Marketing Project Manager

Kommerciel generalist med inbound-speciale

Jeg arbejder med marketing automation og kundeoplevelser. Jeg fungerer bedst der, hvor forretning, teknologi og strategi skal hænge sammen. Jeg skaber overblik, stiller de rigtige spørgsmål og sørger for, at tingene bliver eksekveret.

Typisk bliver jeg hyret til at styrke kunderejsen, bygge og forbedre CRM-flows, skærpe budskaber eller være sparringspartner for marketingteams og ledere. Hurtigt ind, hurtigt eksekveret, solidt samarbejde – uden store armbevægelser.

KERNEOMRÅDER:
– CRM & Marketing Automation
– Kunderejser / Customer Experience
– Abonnementsforretninger (CLV, retention, churn)
– Dataanalyse & segmentering
– Lifecycle marketing og automations

TEKNISKE KOMPETENCER:
– Treasure Data, Eloqua, Actito, Brevo, HubSpot, Agillic, ActiveCampaign, Iteras
– SendGrid (transaktionsmails)
– Unless, CMS, tracking
– GA4, Looker/BigQuery, html, css

Typiske opgaver:
– Bygge/optimere CRM-flows og journeys
– Migrere systemmails og automations
– Datamodellering, segmenter og events
– Analyse og anbefalinger
– Sparring med marketingledere
– Retention- og loyalitetsinitiativer

Certifikater og kurser

Kompetencer

Sprogkompetencer:
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Engelsk
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Svensk
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Projektkompetencer:
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CRM
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Email marketing
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Analytics/ROI
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Website/CMS
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Presentations
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Newsletters
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SEO
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UX/user behavior
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System development
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Digital campaigns
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BI/Data-mining/Insight
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Branding/identity
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UX/UI
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Marketing planning
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Marketing strategy
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Communication/PR
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DM/Lead generation
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System/Platformkompetencer:
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Active Campaign
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Adwords/Display banners
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Eloqua
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Google Analytics
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Hubspot
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LinkedIn
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Mailchimp
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MS Dynamics
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Powerpoint
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Superoffice
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Wordpress
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1: Novice - Basic experience

Has solved a few tasks.

2: Advanced Beginner - Some experience

Has solved multiple tasks.

3: Competent - Great experience

Has solved numerous tasks. Experienced and independent.

4: Expert - Extensive experience

Very experienced. Can train/mentor others.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
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