ID:MC-81TEJS

Copywriter, frilans

Beauty journalist turned copywriter and brand strategist. My strength is helping B2C and D2C brands (especially in beauty, health, technology and lifestyle) create strategic messaging and copy that makes your audience feel like you’re in their head. I work with voice-of-customer research and data to make you the obvious choice for your customer, creating compelling copywriting that converts the user at every stage of the buying journey – from lead acquisition to customer loyalty. Using consumer psychology to persuade your target audience to say YES on repeat is at the heart of my services.

I’ve helped consumer brands strengthen their positioning in the global marketplace through brand strategy, messaging and tone of voice. I’ve consulted for a CRO agency and held workshops on the art and science of conversion copy. I’m also a marketing strategist who plans and implements funnels, launches and campaigns, and a UX writer who optimizes flows and user experiences.

Hire me when:
– you have traffic on your website but low conversion and sales
– you need messaging and copy to launch
– you need better performance from your digital campaigns
– it’s time to strengthen your brand positioning across all platforms
– you want to increase the overall impact of your marketing funnels with copy that is tailored to the needs and desires of your target audience