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A copywriter can write to sell your company's products and services. For example, in website texts, social media, emails, customer cases, banner ads, movies, product texts, slogans, etc, product texts, slogans, etc. Anywhere you as a company want to convey a message. The copywriter writes professionally and can find angles that make your your company, products or offers attractive to your target audience. A good copywriter writer can understand your offer to the market and create clarity, awareness and demand. In this way, the work of a good copywriter supports typical marketing KPIs such as awareness, lead generation or sales.

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If your business needs to market itself professionally internationally, it's a good idea to a good idea to use a native English copywriter. Many copywriters with Danish passports speak and and write good English. But if you want to convey your message with full impact to an English-speaking audience, there is no shortcut. Only a native English copywriter can tone of voice and use the phrases and images that an English-speaking person understand without a filter. A skilled native copywriter can both translate your texts and write new English texts from scratch. For websites, emails, so-me, content articles, cases, presentations, etc.

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A journalist can convey your messages in articles, press releases, blogs and in other forms of content. Journalists are trained to research and angle angle stories. More importantly, a journalist can write stories in a form that most people are trained to read and that media outlets want want them to be. With syntax, headlines, headlines, headlines, captions, etc. see stories and structure data and information so that your messages are as readable, strong and credible as possible. Depending on their experience and history the journalist may also have contacts in the media world who can help your stories along the way.

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An Art Director can raise the creative level of your communication. And thus and increase the impact of your marketing investments. The AD develops ideas and takes responsibility for the overall creative expression of the marketing elements, which is often executed in collaboration with copywriters, graphic designers, photographers, illustrators and other specialists. A skilled Art Director can balance the many elements of your communication so that it both convince and appeal to the senses. Some art directors work with hand-drawn sketches, others work directly on computers. Most have a a keen visual eye and many have a strategic intuition.

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A Graphic Designer can give your business a consistent, attractive look and feel. Often it's a Graphic Designer who can keep your marketing together on a day-to-day basis. Making sure that the logo is in the right place, keeping track of the typography and that the images have the right mood. A Graphic Designer with Photoshop, InDesign, Illustrator, Premiere Pro Designer in their toolbox can design websites, landing pages, banner ads, brochures, business cards, posters, packaging, leaflets, flyers, logos, newsletters, whitepapers, magazines, newspapers, signs for videos and other elements. A Graphic Designer is almost a must-have in a marketing department.

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A Marketing Manager can take responsibility for your company's marketing plan. And that it is executed through activities in a timely and effective manner. The marketing manager usually pursues a range of goals for awareness, interest, image, purchase intent, conversion or sales. The marketing manager has the skills to prioritize efforts and allocate resources for the development, production and exposure of marketing elements. Typically, it is a generalist with a solid knowledge of positioning, branding, creativity, media, advertising, promotion, campaigns, agencies, etc. The marketing manager is often responsible for the overall performance of the marketing department.

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A marketing coordinator can ensure on a day-to-day basis that your marketing tasks are completed smoothly and on time. The coordinator will work alongside marketing assistants and project managers under the marketing director and the marketing manager. With a cross-functional responsibility for making things work in practice. Has a room been booked for the seminar? Have the ad materials been delivered to the media? Have the slides been proofread by management? Or has the marketing manager asked for an update on all activities at the moment? These are all things the Marketing Coordinator can take care of. A good Marketing Coordinator can make plans, follow up, solve problems and keep a cool head when the going gets tough.

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A Marketing Project Manager makes sure things happen. On time. Within budget. And everyone gets on with it. The project manager rarely gets the credit but has often been crucial to success. A good project manager is like a catalyst; one who doesn't create anything, but makes it all happen. The project manager gets a briefing done. Follows up that the work is progressing according to schedule. That media space is bought, that things are approved by the people in charge. The project manager is usually a structured profile who will know your plan inside out and always have their lists and schedules at hand. Outlook, Slack, Monday are typical tools.

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A growth hacker can help you create growth, typically through digital tools and initiatives. Growth hacking, introduced in 2010, is about actively looking for - and creating - paths to growth. Growth that exceeds the organic growth that your company will experience if you just do business as usual. Growth hacking is the search for the X-factor that can take a great product and create phenomenal success. There is no set methodology. But with insight into data, functionality, testing methods and measurement tools such as Google Analytics, the growth hacker can hypothesize, test possibilities and break curves.

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A digital ads specialist can help your business optimize your ROI on paid media. That means Google, Facebook, Instagram, LinkedIn, YouTube and a myriad of other digital media. With digital tools, the specialist can overview the possibilities, set up campaigns, measure the effect and adjust investments in a perpetual optimization. The specialist works with formats such as banner ads, pre-rolls (videos), videos within YouTube movies, sponsored posts on social platforms, display ads in different media, etc. New forms are constantly being developed, so many companies will benefit from a specialist who keeps you up to date.

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An SEO specialist can drive the most relevant traffic to your website within your budget. By making sure that both users and search engines like Google, Bing and others can find you. It's a technical discipline that requires the specialist to have their finger on the pulse and know what's going on. The specialist can optimize your technique, your use of special words, your content and your link building so that you are high up on the results list when your potential customers search the web. Just as they can direct traffic to dedicated landing pages that are optimized against search engine crawlers and users' active searches.

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A content marketing specialist can attract prospects to your business by understanding them and engaging them in a relevant dialog about your products, services and concepts. The content marketing specialist can make sure you publish So-Me posts, articles, blogs, case studies, videos and other forms of communication that help your prospects through their buying process. From the moment they start searching online until the purchase is complete. The specialist can qualify your business for a sale by being the best at understanding customers and answering their questions. Both the spoken and unspoken questions.

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With customer focus, a strong digital toolkit and business drive, a skilled e-commerce manager can drive customers into your store and convert them into sales. The e-commerce manager is a key function in most businesses that want to sell more or less untouched by human hands. Be it in FMCG, white goods, furniture, electronics or other industries - and increasingly also in B2B companies. The e-commerce manager can build new e-shops or other formats, just as a skilled e-commerce manager can both set the overall strategy and optimize the impact of your digital marketing budget on an operational level.

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A Digital Marketing Manager can maximize your company's top line within your budgets and internal resources. The manager combines strategic thinking with execution capability through a range of tools, action parameters and disciplines. With customer-centric insights, a Digital Marketing Manager can optimize your performance at the touchpoints of the customer journey. Just as the manager can execute your strategy via websites, emails, social media, Google, as well as other and your own digital media platforms. The toolbox often consists of Google Ads, Facebook Ads, Google Analytics, Google Trending, CMS systems, CRM systems, SoMe systems such as Hootsuite etc.

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A Brand Manager can build, maintain and monitor your company's brand(s). And ensure that each brand is communicated consistently and that its look & feel is purposeful and recognizable. So your customers have a clear and attractive image of your company and products. A good Brand Manager knows the brand promise, logos, typography, brand assets such as images and symbols symbols and, not least, guidelines on how to use them. The more complex an organization is and the more brands it has at its disposal, the greater the greater the need for a Brand Manager. And the more important it is to have a valid brand tracking system in place.

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A CRM Consultant can help your business strengthen and leverage relationships with customers and other stakeholders. The CRM Consultant combines a deep insight into customers with knowledge of CRM systems. Not least from Salesforce, Oracle, Microsoft and SAP. The CRM Consultant can help establish processes so that sales and marketing work together to convert leads throughout the sales funnel, as well as work with customer satisfaction and activities to strengthen loyalty. Email can be your company's most effective marketing channel if you have your CRM setup in order.

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A PR & communications consultant can manage and strengthen your company's reputation in the public sphere. The consultant can work with media and press as well as the company's own channels - such as websites, magazines and social media. Both proactively to promote the company's views and defensively in the event of shitstorms or unwanted publicity in general. A good consultant is strong in research, angle, storytelling and press contact. The consultant has a sense of how to communicate your stories credibly and with impact. Tools include press strategies, press releases, contingencies and Q&As.

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A Social Media Manager can promote your business on Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, TikTok and others. The manager can create attention through interesting content and translate that interest into leads or direct sales. And possibly facilitate loyalty or customer service. The Social Media Manager understands social media strategically, masters their functionality and can set the style and tone of each medium. The manager can create and execute a content plan but is also able to listen to the current 'conversation' on the media. So you can amplify your messages by tapping into existing trends.

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A UX (User Experience) designer can make your digital presence easy to use and provide a great customer experience. This includes prioritizing content and making sure the necessary functionality is available to users. UI (User Interface) design, on the other hand, is about getting the style, tone, colors, sounds, etc. to support your brand and the visual experience you want. The UX & UI Designer often works with personas, wireframes, analytics, prototypes, UX Writing and other tools to create structure and logic. While elements such as images, color schemes, fonts, logos, icons, etc. are all part of creating the optimal brand feel for you.

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A web developer can develop your websites, webshops, apps, landing pages, banner ads and other web entities that your customers and stakeholders use. The web developer can code themselves and build solutions on CMS systems such as WordPress, HubSpot and Drupal. A skilled web developer can also ensure integration with other systems and data sources via the so-called API standard. The web developer can understand and translate your digital presence requirements. And execute through design, wireframing, coding, prototyping, testing, system integration and troubleshooting. It's close to impossible to do marketing today without access to a web developer. In-house or freelance.

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A front-end developer has a special focus on optimizing what meets the eyes of your digital users. The front-end developer's job is to make your company's digital interface beautiful, user-friendly, intuitive, responsive and optimized. The developer can work on creating new solutions or optimizing and modernizing the solutions your company already has. Typically, the developer masters technologies such as Scrum, HTML, CSS, Java, PHP, Flash and ASP.net. The Frontend Developer is a technical specialist and designer in one. With their knowledge of design, programming, UX, hardware and platforms, the Frontend Developer can express your brand personality in digital formats.

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An Insights Manager can make sure you understand your customers on a deep level so that your messages are based on their reality. In addition to having a flair for psychology and anthropology, the Insights Manager will have knowledge of testing. Be it concept tests, conjoint analysis, focus groups, quantitative groups, quantitative tests, in-depth interviews etc. Deep down, we humans have the same needs. But target groups can be very different in terms of interests, preferences and habits. So it's increasingly difficult to get it right and the cost of getting it wrong becomes greater. You can avoid this with an Insights Manager.

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A webmaster can manage and oversee your company's websites and digital platforms in general. The webmaster or web editor is often responsible for design, development and maintenance, as well as domain registration, legal compliance and content distribution. Simply put, the webmaster can make sure your digital presence works, both technically and user-friendly. So customers can connect with you 24/7 and find the information they need to do business with you. Great webmasters often have a flair for technology and an ability to solve problems and make things happen.