PR & Communications Consultant
A PR & communications consultant can manage and strengthen your company's reputation in the public sphere. The consultant can work with media and press as well as the company's own channels - such as websites, magazines and social media. Both proactively to promote the company's views and reactively in case of shitstorms or unwanted publicity in general. A good consultant is strong in research, angles, storytelling and press contact. The consultant has a sense of how best to convey your stories credibly and with impact. Tools include press strategies, press releases, contingency plans and Q&As.
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