Insights & Data Specialist
An Insights Manager can help you understand customers on a deep level so that your messages are based on their reality. In addition to a flair for psychology and anthropology, a good Insights Manager will bring knowledge of testing to the table. Be it concept tests, conjoint analyses, focus groups, quantitative tests, in-depth interviews etc. Deep down, we humans probably have more or less the same needs. But target groups can be very different in terms of interests, preferences and habits. So it becomes increasingly difficult to get it right, and the cost of getting it wrong becomes higher. You can avoid this with an Insights Manager.
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What our customers say
By all means, a great process when using freelancers
I first used Marketingcapacity.dk in my previous job at Secomea. It was such a good experience that I have also enlisted Carsten Bjerregaard's help in my new job. I love the concept.
Susanne Juul Hastrup, Brand and Marketing Manager
e-branded
We just need to set aside some time to meet some candidates and then choose the one that suits us best
I have used Marketingcapacity.dk to find a UX/UI employee for a web project. We wanted someone who could sit onsite with us and be involved in a closer collaboration than you would expect...
Kim Vile, Marketing Director
Fitness World
I am incredibly relieved that I have this opportunity
At DKTV, formerly Dansk Kabel TV, we have good experience with using freelancers instead of advertising agencies. We've used freelancers extensively in the 4 years I've been here, so I also know that it can be difficult - and take time - to find the right...
