Insights & Data Specialist
An Insights Manager can help you understand customers on a deep level so that your messages are based on their reality. In addition to a flair for psychology and anthropology, a good Insights Manager will bring knowledge of testing to the table. Be it concept tests, conjoint analyses, focus groups, quantitative tests, in-depth interviews etc. Deep down, we humans probably have more or less the same needs. But target groups can be very different in terms of interests, preferences and habits. So it becomes increasingly difficult to get it right, and the cost of getting it wrong becomes higher. You can avoid this with an Insights Manager.
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