Find a skilled marketing specialist with Sitecore experience

As you will see, many specialists here on the MarketingCapacity.com platform have technology experience on top of their specific marketing skills. So if you use – or want to use – Sitecore in your company, we can help you add resources with relevant experience to your team.

Which 6 Sitecore-related skills are important in your team?

The better you as a department are equipped with Sitecore-related skills, the better results you will get, all else being equal. Here are some of the most important:

1. Sitecore Development: The ability to develop and customize the Sitecore platform using Sitecore’s .NET-based technology and APIs is critical to deploying and maintaining Sitecore solutions.
2. Sitecore Architecture: An in-depth understanding of Sitecore’s architecture and best practices is essential to designing and implementing scalable and efficient Sitecore solutions.
3. Content Management: Competencies within Sitecore’s content management functionality are required to create and manage content on the Sitecore platform, including template creation, workflows and versioning.
4. Personalization and Targeting: The ability to leverage Sitecore’s personalization and targeting capabilities is important to deliver tailored and relevant experiences to be consumed based on their behavior and preferences.
5. Sitecore Analytics: Experience with Sitecore’s analysis tools and ability to analyze and interpret data from Sitecore Analytics is important to understand user behavior and optimize the web experience.
6. Integration: Competencies in the integration of Sitecore with other systems such as CRM, e-commerce platforms or third-party applications are important to create a seamless and coherent digital experience.

Specific competencies and areas of responsibility can of course vary depending on the scope of the project and the company’s needs.

What marketing titles will typically be in contact with Sitecore?

In a marketing team working with Sitecore, there are several marketing titles that would typically touch the platform. Among other:

• Digital Marketing Manager: A digital marketing manager is responsible for planning and implementing digital marketing strategies using the Sitecore platform.
• Web Content Manager: A web content manager creates and manages the content on the company’s website using Sitecore’s content management system (CMS).
• Marketing Automation Specialist: The specialist uses Sitecore’s marketing automation capabilities to create and manage campaigns and customer journeys.
• Personalization Specialist: Uses Sitecore’s personalization capabilities to deliver tailored content and experiences to users based on their behavior and preferences.
• Analytics Manager: An analytics manager uses Sitecore’s built-in analytics tools to track and analyze website data and user behavior to optimize marketing efforts and improve results.