ID:MC-83MASR

Paid Media

I’m a Paid Media Strategist and Measurement expert focused on crafting data-driven campaigns that deliver impactful results. With deep expertise in optimizing paid media strategies, I help brands maximize ROI through campaign optimization, Multi-Touch Attribution, Marketing Mix Modeling, and experimentation.

I specialize in creating tailored paid media campaigns that resonate with target audiences and drive measurable outcomes. By leveraging advanced analytics, I ensure that each campaign is optimized to meet performance goals.

In addition to my expertise in paid media, I bring valuable CRM skills, integrating customer relationship management with paid media strategies to deliver personalized marketing efforts that enhance customer engagement and build long-term loyalty.

My background includes leadership roles where I successfully integrated first-party data strategies into paid and owned media channels, optimizing performance in a rapidly evolving digital landscape. I’m experienced in stakeholder management, collaborating with content and marketing teams to align brand messaging with data-driven tactics.

As a freelance consultant, I offer strategic and flexible support to brands seeking to enhance their digital advertising. Whether you need to optimize paid media, implement advanced measurement frameworks, or integrate CRM insights, I provide solutions that drive business results.