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Lokation:
Copenhagen
Uddannelse:MSc E-business, BSc Economics & Business Administration
Ønskede forløb:
  • Freelance/Vikar
  • Timer pr. uge: 12-24 timer
  • Timer pr. uge: 24+

ID:MC-89DITK

Digital Advertising Specialist - Insights & Data Specialist

Performance Intelligence Consultant

I have 7 years of experience in performance marketing, tracking, insights, and analytics, primarily from an international B2B SaaS environment. My expertise covers Google Ads, Meta Ads, LinkedIn Ads, landing page optimization, and multi-channel performance reporting, with a strong focus on understanding KPI structures and paid media effectiveness.

My core strengths lie in consolidating and cross-referencing data from multiple sources, identifying trends and performance patterns, and translating complex findings into actionable insights. I excel at crafting clear, compelling data narratives that help stakeholders at all levels make confident, data-driven decisions.

I thrive in the intersection between marketing and analytics, bridging the gap between raw data and strategic action. By combining analytical rigor with effective communication, I ensure that insights lead to tangible improvements, whether that means optimizing media spend, improving conversion paths, or refining targeting strategies.

With experience presenting to both commercial management and marketing teams, I adapt my message to the audience to maximize impact. I am now looking to bring these skills into new industries and build my freelance career.

Kompetencer

Sprogkompetencer:
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Dansk
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Engelsk
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Tysk
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Projektkompetencer:
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Dataanalyse og Big Data
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AI marketingoptimering
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CRM
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E-mail Marketing
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Analytics/kampagne ROI
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Sociale Medier
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Website/CMS
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Præsentationer
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SEO
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Søgemaskine optimering
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Digitale kampagner
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BI/Data-mining/Insight
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Marketingstrategi
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DM/Leadgenerering
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System/Platformkompetencer:
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SQL
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ChatGPT
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Power BI
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Adwords/Display banners
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Facebook
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Google Analytics
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Hubspot
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Instagram
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LinkedIn
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MS Dynamics
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Powerpoint
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Wordpress
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1: Novice - Basal erfaring

Har løst enkelte opgaver.

2: Avanceret begynder - Nogen erfaring

Har løst flere opgaver.

3: Kompetent - Stor erfaring

Har løst adskillige opgaver. Rutineret og selvstændig.

4: Ekspert - Omfattende erfaring

Meget rutineret. Kan træne/vejlede andre.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
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