ID:MC-92DILS

Paid Media Manager

With 5+ years in paid media on both the brand and agency side, I specialize in managing and analyzing campaigns across Meta, Google, and other channels. I have successfully allocated annual paid media budgets exceeding €3M to drive business objectives. I know how to interpret KPIs to generate insights and am experienced in identifying anomalies, trends, and growth opportunities. I’m data-driven and skilled at translating complex data into clear visuals and presentations, highlighting key findings, and providing practical recommendations. At the same time, I bring a creative eye for advertising and enjoy experimenting with content and messaging to discover what drives value for my clients.

Typical tasks include paid media strategy, planning, campaign management, optimization & reporting. I can also build KPI dashboards to support data-driven decision making across teams. Plus, I enjoy working with teams on creative testing to generate insights that push campaigns further. Beyond this, I’m happy to participate in client meetings − online or in person − to ensure strong collaboration and clear alignment.

I see myself as both a specialist and a partner: I can take ownership of the paid media space or advice, and work closely with stakeholders to ensure paid media supports clients goals. I can step in as a consultant, an insight analyst, or a sparring partner for creative testing − always aiming to deliver fresh perspectives, actionable insights, and measurable results.