ID:MC-94DIPR

Paid Media Manager

I have over eight years of agency and brand-side experience in global, full-funnel media planning, strategy, and activation. Over the past five years I’ve executed campaigns across Meta, TikTok, LinkedIn, Snapchat, Google, and more for both B2C and B2B products. I know how to run effective lower-funnel e-commerce and user acquisition campaigns as well as higher-funnel brand awareness initiatives. I’ve managed campaigns in 40+ countries including US/CA, all of Europe, wider EMEA, and APAC. I’m particularly strong at turning complex data into clear insights, creating actionable recommendations to improve performance, and identifying high-performing social-first content with creators. I also enjoy optimizing media processes, improving ways of working, and fostering knowledge sharing across teams.

I’m interested in collaborating on projects involving paid media campaign strategy, cross-channel activation, performance optimization, global media operations and process improvements, and creative-content partnerships.

In a company, I play the role of a strategic operator who bridges planning and execution, aligns teams across functions, and ensures campaigns run efficiently while delivering measurable results.