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Lokation:
Gentofte
Uddannelse:Cand. Merc. International Business, CBS
Ønskede forløb:
  • Freelance/Vikar
  • kortere forløb (<3 måneder)
  • længere forløb (3+ måneder)
  • Timer pr. uge: 1-12 timer
  • Timer pr. uge: 12-24 timer
  • Timer pr. uge: 24+
  • Fastansættelse

ID:MC-72MAJW

Marketing Manager - Digital Marketing Manager

CMO / Marketing Manager

How I create value:

▶ Turn insights into impact
I create data-driven strategies built for ROI – boosting conversion and optimising funnels. At PFA, this improved engagement and campaign efficiency through smarter segmentation and better channel performance.

▶ Build growth platforms that scale
Uniting channel strategy, SEO, and CRM, I drive rapid growth. At Juli Living, this delivered 450% growth (2021-2025), 99.5% occupancy rate, and still cutting CAC by 38%.

▶ Transform transactions to lasting customer relations
Engagement and lifetime value grow when digital journeys have purpose. I activate journeys that lift engagement and CLV. At PFA, we grew permissions by 445% to 218.000, boosting CX, deepening B2C engagement, increased portal usage by 24%, and lifting NPS from -18 to -6.

▶ Build agile, in-house teams for capability building, speed and ownership
Leading hands-on, scalable teams. At Juli Living, I built an in-house marketing & CX team and implemented HubSpot – boosting execution and ownership.

▶ Use brand as a commercial growth lever
Rooted in purpose, built for activation – brand platforms like “Juli Living – Gør boliger til hjem” and “PFA – Mere til dig” build position, drive differentiation, and bottom-line results.

▶ Cross-functional leadership is core to how I work
I align with Sales, Product, Service and Revenue to ensure GTM & Sales, CRM & CX point to the same outcome: customer satisfaction & commercial growth.

Kompetencer

Sprogkompetencer:
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Norsk
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Dansk
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Engelsk
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Svensk
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Projektkompetencer:
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Dataanalyse og Big Data
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Bestyrelse / advisory board
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AI marketingoptimering
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CRM
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E-mail Marketing
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Foto
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Sociale Medier
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Website/CMS
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Præsentationer
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Nyhedsbrev
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SEO
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UX/brugeradfærd
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Shopper/Trade Marketing
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Digitale kampagner
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Branding/identitet
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UX/UI
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Marketingplanlægning
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Marketingstrategi
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Kommunikation/PR
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DM/Leadgenerering
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System/Platformkompetencer:
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ChatGPT
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Canva
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Adwords/Display banners
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Facebook
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Google Analytics
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Hubspot
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Instagram
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LinkedIn
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Mailchimp
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Powerpoint
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Wordpress
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Sharepoint
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1: Novice - Basal erfaring

Har løst enkelte opgaver.

2: Avanceret begynder - Nogen erfaring

Har løst flere opgaver.

3: Kompetent - Stor erfaring

Har løst adskillige opgaver. Rutineret og selvstændig.

4: Ekspert - Omfattende erfaring

Meget rutineret. Kan træne/vejlede andre.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
  
  Juli Living, Nrep Marketingstrategi, Marketingplanlægning, Branding/identitet, Digitale kampagner, E-mail Marketing 2025 3-4 år Ansat  
  Telenor Marketingstrategi, Marketingplanlægning, , , 2021 3-4 år Ansat  
  PFA Marketingstrategi, Marketingplanlægning, E-mail Marketing, Branding/identitet, Digitale kampagner 2018 3-4 år Ansat