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Lokation:
Middelfart
Uddannelse:Cand mag Informationsvidenskab, Tillægsuddannelsen DMJX
Ønskede forløb:
  • kortere forløb (<3 måneder)
  • Timer pr. uge: 1-12 timer
  • Timer pr. uge: 12-24 timer
  • Timer pr. uge: 24+

ID:MC-79MAJD

Marketing Manager - Content Marketing Specialist

Content Marketing Specialist

I love to work with companies that are challenging how things used to be.

The way they used to work with marketing. It’s usually focusing on the products rather than the audience – and the customers couldn’t care less. The way they go to market. Using the usual channels to market new products rarely works. New messaging to the right people is key. The way marketing is perceived. It’s normally seen as a necessary cost center. Marketing should work with clear goals that support the overall business strategy.

My career is a mix of dedicated hands-on marketing at some of the most successful Danish tech-startups and plenty of consulting for companies in various industries that want to improve their commercial operations.

Major achievements include:
– Built my consultancy based on consistent blogging which has helped me gain a position as a thought leader in content marketing.
– Team lead and first marketing hire in Trustpilot which is among Denmark’s very few unicorns.
– Coauthor of Content Marketing Bogen. The first book in Danish on the topic has sold more than 4,000 copies and has been used for educational purposes all over the country.
– Researched for the second edition of the global bestseller Content Inc. that introduces a new audience-driven business model for content creators. Translated and narrated as audiobook in Danish.
– Strategic advisor and contributor to go-to-market plans for some very promising green start-ups. Cases available on messbar.dk

Kompetencer

Sprogkompetencer:
1
2
3
4
Dansk
Engelsk
Svensk
Tysk
Fransk
Projektkompetencer:
1
2
3
4
Dataanalyse og Big Data
Bestyrelse / advisory board
IT/web projektledelse
CRM
Analytics/kampagne ROI
Film redigering
Video
Foto
Sociale Medier
Website/CMS
Præsentationer
Nyhedsbrev
SEO
UX/brugeradfærd
Søgemaskine optimering
Content Marketing
Digitale kampagner
BI/Data-mining/Insight
Branding/identitet
Marketingplanlægning
Kommunikation/PR
DM/Leadgenerering
System/Platformkompetencer:
1
2
3
4
Magento
ChatGPT
Joomla
Umbraco
Canva
Active Campaign
Adobe (Photoshop, InDesign, Illustrator...)
Adwords/Display banners
Drupal
Eloqua
Facebook
Google Analytics
Hubspot
Instagram
LinkedIn
Mailchimp
Marketo
MS Dynamics
Powerpoint
Salesforce
Sitecore
Superoffice
Twitter
Vimeo
Wordpress
1: Novice - Basal erfaring

Har løst enkelte opgaver.

2: Avanceret begynder - Nogen erfaring

Har løst flere opgaver.

3: Kompetent - Stor erfaring

Har løst adskillige opgaver. Rutineret og selvstændig.

4: Ekspert - Omfattende erfaring

Meget rutineret. Kan træne/vejlede andre.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
 
 ProcudanMarketingstrategi, Digitale kampagner, DM/Leadgenerering, Sociale Medier, Content MarketingIgangværende2-3 årFreelancer/ekstern konsulent