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ID:MC-82MASM

Marketing Manager - CRM Konsulent

Senior Marketing and Communication Specialist

I am a commercially driven marketing and communication strategist with 15 years of experience from global organisations (B2B and B2C) and SaaS start-ups. With an academic background in Comparative Literature and Cognitive Semiotics combined with years of business experience I become passionate about combining my knowledge of creative storytelling with my strong marketing growth mindset to create tangible business results.

Throughout my career—spanning senior roles at VML MAP, Maersk, DSV, and as an independent consultant, I have:

– Led go-to-market/and awareness strategies for large scale global organisations and start-ups
– Designed engaging customer journeys grounded in customer insights and behavioural data
– Optimised and expanded loyalty programmes including visual identity and membership messaging
– Developed messaging frameworks and content storylines across complex product portfolios
– Managed complex stakeholder alignment across diverse departments and global markets
– Consulted top-level management at large corporations (e.g. Grundfos, DSV and Flügger)

Certifikater og kurser

Kompetencer

Sprogkompetencer:
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Dansk
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Engelsk
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E-mail Marketing
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Sociale Medier
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Website/CMS
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Præsentationer
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Nyhedsbrev
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SEO
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UX/brugeradfærd
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Content Marketing
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Digitale kampagner
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Branding/identitet
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Marketingstrategi
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Kommunikation/PR
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DM/Leadgenerering
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Marketingplanlægning
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System/Platformkompetencer:
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Facebook
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Google Analytics
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Hubspot
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LinkedIn
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Mailchimp
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Powerpoint
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Salesforce
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Sitecore
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Twitter
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1: Novice - Basal erfaring

Har løst enkelte opgaver.

2: Avanceret begynder - Nogen erfaring

Har løst flere opgaver.

3: Kompetent - Stor erfaring

Har løst adskillige opgaver. Rutineret og selvstændig.

4: Ekspert - Omfattende erfaring

Meget rutineret. Kan træne/vejlede andre.

Erfaring

 
Virksomhed
Arbejdsområder
Afsluttet
Varighed
Tilknytning
 
 VML MAPCRM, Content Marketing, DM/Leadgenerering, E-mail Marketing, Præsentationer20252-3 årAnsat 
 MaerskMarketingstrategi, Sociale Medier, Content Marketing, DM/Leadgenerering,20232-3 årAnsat 
 Manich ConsultingContent Marketing, DM/Leadgenerering, Digitale kampagner, Marketingstrategi, Sociale Medier20221-2 årFreelancer/ekstern konsulent 
 PeakonDM/Leadgenerering, Content Marketing, Marketingplanlægning, Sociale Medier,20201-2 årAnsat 
 DSVKommunikation/PR, Sociale Medier, Præsentationer, Content Marketing,20192-3 årAnsat 
 NordlidContent Marketing, DM/Leadgenerering, Marketingstrategi, Marketingplanlægning, Sociale Medier20173-4 årAnsat 
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