Marketing Manager
En Marketing manager kan tage ansvaret for din virksomheds marketingplan. Og sørge for at den bliver eksekveret via aktiviteter rettidigt og effektivt. Marketing manageren forfølger som regel en række mål eller KPI’er for kendskab, interesse, image, købsintention, konvertering eller salg. Derfor er det vigtigt, at manageren har kompetencer til at prioritere indsatser og allokere ressourcer til udvikling, produktion og eksponering af markedsførings elementer. Typisk er Marketing manageren en generalist med et solidt kendskab til positionering, branding, kreativitet, media, annoncering, promotion, kampagner, bureauer etc. Marketing manageren er ofte ansvarlig for marketingafdelingens samlede performance.
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Viser: Marketing Manager
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