Art Director
An Art Director can raise the creative level of your communication. And thus increase the impact of your marketing beyond the financial investment itself. The AD develops ideas and can take responsibility for the overall creative expression of the marketing elements, which are often executed together with copywriters, graphic designers, photographers, illustrators and other specialists. A skilled Art Director can balance the many elements to make your communication both convincing and appealing to the senses. Some ADs work with hand-drawn sketches, others work directly on computers. Most have a keen visual eye and many have strategic intuition.
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